Her Sport and Record Media have agreed a deal to publish a quarterly magazine dedicated entirely to women’s sport. It what will be a media first in the Irish market, 40,000 copies of the magazine will be distributed free of charge with the Business Post on the 31st of October.
Her Sport is Ireland’s only media platform dedicated to women in sport. Over the past two years Her Sport has set about redressing the underrepresentation of women’s sport in media (averaging 6%) to give young girls and women a platform to celebrate their achievements, share their stories and increase visibility, education, and support.
Since its founding, Her Sport has experienced exponential growth, which includes over three million monthly impressions on its social channels alone.
Founder of Her Sport, Niamh Tallon, said; “Her Sport magazine is our first venture into traditional media channels and allows us the opportunity to put women’s sports content into the hands of a highly influential readership from the Business Post. With contributions from Minister Catherine Martin and interviews with Ellen Keane, Shelly-Ann Fraser-Pryce, and Vera Pauw to name a few, we are excited to see how readers react to our content.”
Richie Kelly, CEO of Record Media, explained how the concept came together; “We have been fans of the work Niamh and her team have been doing on Her Sport since its launch and are delighted to become their commercial solutions partner. This is a sports platform with enormous potential and a clear, meaningful purpose. We see Her Sport magazine as step one on our journey together and we are proud to be involved in this media-first initiative.”
The first issue of Her Sport magazine will be free with the Business Post on 31st October 2021. For Advertising inquiries please contact [email protected]. To see what the Her Sport platform has to offer you can visit www.hersport.ie
For further information please contact:
James Wynne Record Media M: +353 83 4771508
Niamh Tallon Her Sport M: +353 87 2259080
Niamh Tallon, a participant of our Incubator Programme through her social enterprise Her Sport, spoke on Virgin Media TV last week on realities of female opportunities in Sports following the Connaught Ladies changing debacle https://t.co/v8R1vFQG9w#socialenterprise#socent
— Social Impact Ireland (@SocialimpactIRE) September 30, 2021