Star Panel Of Investors Secure Rights For LA Women's Football Team

Investors, including the likes of like Serena Williams, Natalie Portman and Eva Longoria have secured the rights for a Los Angeles team in the National Women’s Soccer League.

Star Panel Of Investors Secure Rights For LA Women's Football Team Star Panel Of Investors Secure Rights For LA Women's Football Team
HerSport Editor

The National Women’s Soccer League (NWSL) announced that a majority woman-founded group led by Academy Award-winning actress and activist Natalie Portman, technology venture capitalist Kara Nortman, media and gaming entrepreneur Julie Uhrman, and Reddit co-founder Alexis Ohanian have secured the right to bring a professional women’s soccer team to Los Angeles to kick off in Spring 2022.
While the team’s official name and venue partner will be announced before the end of the year, the group has formally coined itself “Angel City” in honour of its planned home in Los Angeles.
The full extensive list of the founding investor group includes; Serena Williams and daughter, Alexis Olympia Ohanian, Jr., actors Uzo Aduba, Jessica Chastain, America Ferrera, Jennifer Garner, and Eva Longoria, late night talk show host Lilly Singh, 14 former US Women’s National Team players, author and activist Glennon Doyle, Netflix VP Original Content Cindy Holland, tech entrepreneur and filmmaker Casey Neistat, Founding Board Member of Baby2Baby, Sabina Nathanson, Media Executive David Nathanson, Baby2Baby Co-President Norah Weinstein, and Bad Robot President and COO Brian Weinstein.
In response to fan-driven demand for an NWSL team in the region and inspiration from the USWNT 2019 performance on-and off-the-field, the founders undertook the endeavour to secure the rights to the group
Kara Nortman became fascinated with women’s football back in 2015 and soon began following the National Women’s Soccer League (NSWL), the top division in the United States. She would take about the game with anyone that would listen and this even included actress Natalie Portman, who she met at a fund-raiser.
The pair bonded over football and started bringing their networks to football games and gathering momentum and support for the women’s league and the sport broadly.
Those conversations and trips to watch the games led to talk of bringing an expansion team to Los Angeles. Not long  both became avid supporters of the U.S. women’s team’s fight for equal pay, they decided it was time to involve themselves into the game.
“Natalie texted me three times, just one line: ‘Let’s bring a team to L.A.,’” Nortman said.
That dream has become a reality now as the NWSL announced it would expand to Los Angeles in 2022. The new team will be bankrolled by the female dominated ownership group  who are keen to embrace the fight for pay equity for women by bolstering media coverage of the league, securing new sponsorships and, ultimately, creating stronger revenue streams through increased viewership.
Serena Williams took to Instagram to acknowledge that her two-year-old daughter, Alexis Olympia Ohanian Jr., would be part owner in the club.
Additionally, her husband Alexis Ohanian, described his passion for changing the landscape of women’s sport.

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Los Angeles had long been seen as a landing spot for the NWSL, which is now in its eighth year of competition and does not have a team based in California. The Los Angeles team will be the NWSL's 11th team, following Racing Louisville's debut in 2021.

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