Six Nations Rugby and Guinness have announced a new long-term partnership which will commence in 2024. This will see the the Women's Championship rebranded as the Guinness Women's Six Nations, aligning with the already existing Title Partnership for the Men's Championship.
Guinness, the inaugural partner of the Women's Six Nations in 2019, has solidified its commitment by stepping into the role of title sponsor - taking over from Tik Tok.
The evolution of this partnership underscores a shared vision to elevate both the Men's and Women's Six Nations as highly esteemed championships in world sport, appealing to a diverse global audience. The 2024 Guinness Men's Six Nations is set to commence on February 2nd, followed by the 2024 Guinness Women's Six Nations on March 23rd.
Tom Harrison, CEO of Six Nations Rugby, recognizes the collaborative potential, expressing excitement about the partnership's ability to broaden the sport's audience and ensure its long-term viability.
"This is a defining moment for rugby, with huge potential on the horizon and a genuine opportunity to widen the audience for the sport, to help secure its future. The women's game is the biggest growth engine for rugby, and through this partnership, Guinness will help accelerate this.”
As the 2024 rugby calendar approaches, the partnership between Guinness and Six Nations Rugby represents more than a business deal. It is a strategic move to foster growth and inclusivity within the sport. The Women's Six Nations, now bearing the Guinness name, signifies not only a sporting event but also a platform for advancing the visibility of women in rugby.
Six Nations. Twelve Teams. One Title Partner.
We’re all in 🏉
🗞️ https://t.co/mH7chUDEsf@GuinnessGB @GuinnessIreland @SixNationsRugby#GuinnessM6N #GuinnessW6N pic.twitter.com/sxYabQ1AdE— Guinness Women's Six Nations (@Womens6Nations) December 12, 2023
