Last month, KPMG announced that they would be the title sponsor of the KPMG Irish Women’s Open.
The Open is returning to the Ladies European Tour schedule at Dromoland Castle in Clare from September 22-25, following a 10 year absence of the competition.
A bird’s eye view of @GolfDromoland where in a couple of weeks will be full of the best in female golf for the KPMG Women’s Irish Open ⛳️
— Women's Irish Open (@WomensIrishOpen) July 6, 2022
“I'm delighted that they're doubling down on this and bringing golf to the Irish public,” said former Irish athlete and current sports presenter Jacqui Hurley. “I think there's a whole generation of golf fans who haven't even had the exposure to it from a female side of things. We've seen the success that our male golfers have had, and I think it's just going to give the Irish public a more tangible feeling with some of the Irish female golfers.”
The tournament has a purse of €8.7 million, and the winner will receive €1.32 million—a 300% increase from before KPMG became the sponsor of the Open.
The resurgence of the Irish Women’s Open gives young girls the opportunity to watch the talented sports women competing at Dromoland Castle, and hopefully inspire them to pick up a set of clubs themselves.
“Young golfers now look at the likes of Olivia Mehaffey and Stephanie Meadows and Leona Maguire and say ‘yeah I can chase this dream,’” said Hurley. “It's a reality for them now to want to become a professional golfer where maybe that wasn't even there 10 years ago.”
KPMG has previously shown its commitment to women’s sports with their support of the 20 x 20 campaign, and more specifically women’s golf with their ongoing sponsorship with Cavan golfer Leona Maguire.
“Hopefully for any young people, or maybe parents as well, that it [golf] is a sport that they don't necessarily write off for girls and that they do get out and try it.”